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Public Relations & Advertising: Find Books

This guide covers the theory, practice and history of advertising and public relations.

Catalogs to Find and Request Books

Search for books on your topic by using any of the catalog links below. Request items we don't own by using the forms linked on the Interlibrary Loan page, http://www.lib.rowan.edu/services/ill  

Subject Headings for Public Relations & Advertising Topics

Remember that you can find more books for these subjects in Campbell Library, on the 3rd floor shelves.  Call numbers for public relations books start with HD59, and advertising books are in call numbers HF5800s to  HF6100s.  These subject heading phrases work in the library's catalog and also in many databases, which have a thesaurus function which can help you find similar terms. Remember to sort your library catalog results by 'publication date descending' to display the most recent items.

Featured E-Books from Campbell Library

To find more full-text electronic books in the library catalog: search a topic first.  On your results screen, Add two Filters: Books and Electronic Resources. Next, select one book's title by clicking on it, and a "click here" link will appear so that you can view the entire book online.