This library guide is designed as a starting point for students and others interested in the fields of Advertising and Public Relations. it is not intended to be comprehensive in nature but offers tips on searching for books, articles, and databases. Other library guides -- marketing or general business guides, for example -- may also helpful as you do your research. All library guides can be found by following the Research Guides link on the library's website.
HF 5410 - 5417.5 - Marketing. Distribution of products
HF 5801 - 6182 - Advertising
Remember that you can find more books for these subjects in Campbell Library, on the 3rd floor shelves. Call numbers for public relations books start with HD59, and advertising books are in call numbers HF5800s to HF6100s.
These subject heading phrases work in Library Search and also in many databases which have a thesaurus function which can help you find similar terms. Remember to sort your library catalog results by 'publication date newest' to display the most recent items.
Databases are collections of many articles and reports based on a topic or theme. Visit the library webpage below for a complete list of databases useful for research in public relations and advertising.
This list of Rowan University Libraries' databases is the starting page for all of our licensed and subscribed content which is accessible using your Rowan login credentials.
Need to cite a library database for your bibliography? Especially when using a source which is not a journal article? Use the link below for tips on citing library databases in APA 7th (choose database name there by scrolling to get the APA citation example for each library database).
Their stated Mission: "The Ad Council produces, distributes and promotes campaigns that improve everyday lives. Our memorable work inspires ongoing dialogue, engagement and action around significant public issues, creating a memorable difference in society." (source: website)
"The Arthur W. Page Society is a professional association for senior public relations and corporate communications executives who seek to enrich and strengthen their profession." (source: website)
"The Canadian Public Relations Society (CPRS) is an organization of men and women who practice public relations in Canada and abroad. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations." (source: website)
"The Global Alliance for Public Relations and Communication Management is the confederation of the world's major PR and communication management associations and institutions, representing 160,000 practitioners and academics around the world." (source: website)
"The Institute for Public Relations (IPR) is a nonprofit foundation dedicated to research in, on and for public relations. We investigate the science beneath the art of public relations™. We focus on research that matters to the practice, providing timely insights and applied intelligence that professionals can put to immediate use." (source: website)
"The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, IABC serves members in more than 70 countries for networking, career development and personal growth." (source: website)
IPRA, the International Public Relations Association, is the leading global network for Public Relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession.
The One Club exists to champion and promote excellence in advertising and design in all its forms. It is the world's foremost non-profit organization devoted to elevating creative work in the industry. It seeks to celebrate the legacy of creative advertising and to use that legacy to inspire future generations. The One Club is the 'keeper of the flame' for advertising creatives.
The Center for Media and Democracy is a national watchdog group that conducts in-depth investigations into corruption and the undue influence of corporations on media and democracy.
"The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations. The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities." (source: website)
PRINZ represents the public relations and communication management profession in New Zealand. PRINZ members make up a professional network of dynamic and vibrant public relations and communication management practitioners. Members are part of a growing, professionally focused membership organization dedicated to best practice communications.
Chartered in 1947, the Public Relations Society of America (PRSA) is the world’s largest and foremost organization of public relations professionals with more than 22,000 public relations and communications professionals, in addition to more than 10,000 university and college students through the Public Relations Student Society of America (PRSSA).
Over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955. A digital collection maintained at Duke University Libraries.
The History of Advertising Trust is an archive in the UK, which has grown through cooperation of its members and houses its collections in over 8000 square feet of dedicated space, embracing high density mobile shelving for more efficient storage. (source: website).
Search for artifacts and archival records in the collections of the National Museum of American History or browse the collection by subject and object groups.
The museum resides at Baruch College’s Newman Library Archives and Special Collections, where it is open to the public by appointment for tours, guest lectures, and research. The museum also has a strong educational presence online.
News for and about PR
They say: "Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices, and the latest statistics."
"For more than three decades, Lawrence Ragan Communications, Inc., has been the leading publisher of corporate communications, public relations, and leadership development newsletters. Ever since the launch of The Ragan Report in 1970, Ragan has provided the professional communicator and executives with timely, practical, and relevant information that few others can match. The Ragan brand now includes over 16 targeted newsletters in the areas of employee communication, organizational writing and editing, sales and marketing, media relations and motivational management." (source: website)