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Management & Entrepreneurship Research

Resources for the study of all aspects of management and entrepreneurship, including books, databases of journal and newspaper articles, and recommended websites.

Start Here - Search Business Databases

Library databases are collections of articles, reports, or information that are not easily available for free via a Google search. These licensed resources are purchased by the library for use by our students, faculty, and staff, and thus require you to login with your Rowan credentials. Click the links below to start your research on companies, industries, consumers, and more!

Bloomberg terminals in Bunce Hall

Additional Databases, such as Bloomberg (in Bunce Hall Room 156) and Capital IQ (online access by specially assigned username/password only) are available in the Rohrer College of Business for certain courses. Contact your professor for more information.

Some Tips for Class Assignments in Management and Entrepreneurship

Remember to always start your search from the Campbell Library home page.

To cite business databases properly, use tips located here (choose database name from the menu on left to get the example for each).

  • Company Research is found in databases like Mergent Online, Privco, Hoovers, and PassportGMID (all are 'best databases' linked in box above). Also, try these videos for the ABI/Inform Annual Reports tutorial and the ReferenceUSA Company Search tutorial (especially for finding local companies).
  • SWOT analyses can be found in multiple places:
    • In Business Source Elite, to find SWOT analyses of particular companies, choose 'Company Profiles' from top blue menu before searching, then pick company from the list. Each company's MarketLine PDF contains a SWOT section.
    • In ABI/Inform, try this video for the ABI/Inform SWOT tutorial
    • In Mergent Online, also look at the 'Government Filings' tab to find companies' annual 10-K reports to the SEC, in which they will also explain some of their business risks.
  • NAICS codes can be found here
  • Market share data also appears in Market Share Reporter 2015 ebook edition (search for your topic or company within this directory).

Try the new Census Business Builder: Regional Edition for demographics of our local area. Choose the 'businesses' tab or the 'consumer spending' tab to see total numbers of local employers in a particular industry along with their payroll and employee counts, or total consumer expenditures on transportation, travel, housing and more, all for our local area.  A similar resource is the ReferenceUSA database, which can create heat maps of various demographics and company locations.

Business Plan examples are in Business Plans Handbook (32-volume ebook from Gale), which has basic examples from every industry. Be sure to check out our ever-growing list of e-books and print books from the library on how to write a business plan.

The popular NOLO Business Start-up books such as Legal Guide for Starting and Running a Small Business are in the Small Business Reference Center database.

And don't forget to prepare your business model/business plan (fall) and elevator pitch (spring) for each year's competitions at Rowan!

Research Insight (For Graduate Student Projects)

Graduate students need to know that Research Insight (Compustat) software is now on the Rowan Cloud. 

Some directions and tutorials for using Research Insight that may be helpful:!​ ("Beyond the Basics" link)

FAQs within Research Insight software under the software's Help menu

For more, search “research insight” on YouTube!

And of course, check with your professor.