Library databases are collections of articles, reports, or information that are not easily available for free via a Google search. These licensed resources are purchased by the library and university for use by our students, faculty, and staff -- therefore you are required to login with your Rowan credentials. Click the links below to start your research on companies, industries, consumers, and more!
Additional databases, such as Bloomberg (terminals in Trading Room in Business Hall) and Capital IQ (online access by specially assigned username/password only) are available to Rohrer College of Business students for certain courses. Contact your professor for more information on these. POM for Excel, SAP, Stata, and other software applications can be accessed on the Rowan cloud (Rowan Citrix directions here; login with your Rowan credentials).
Remember to always start your search from the Campbell Library home page.
To cite business databases properly, use tips located here http://libguides.bentley.edu/citingsources-apa (choose database name from the menu on left to get the example for each).
Try the new Census Business Builder: Regional Edition for demographics of our local area. Choose the 'businesses' tab or the 'consumer spending' tab to see total numbers of local employers in a particular industry along with their payroll and employee counts, or total consumer expenditures on transportation, travel, housing and more, all for our local area. A similar resource is the ReferenceUSA database, which can create heat maps of various demographics and company locations.
The popular NOLO Business Start-up books are in the Small Business Reference Center database.
And don't forget to use our ever-growing list of books in the library on how to write a business plan for each year's competitions at Rowan!