Skip to main content

Management & Entrepreneurship Research

Resources for the study of all aspects of management and entrepreneurship, including books, databases of journal and newspaper articles, and recommended websites.

Start Here - Search Business Databases

Library databases are collections of articles, reports, or information that are not easily available for free via a Google search. These licensed resources are purchased by the library and university for use by our students, faculty, and staff -- therefore you are required to login with your Rowan credentials. Click the links below to start your research on companies, industries, consumers, and more!

Bloomberg terminals in Bunce Hall

Additional databases, such as Bloomberg (terminals in Trading Room in Business Hall) and Capital IQ (online access by specially assigned username/password only) are available to Rohrer College of Business students for certain courses. Contact your professor for more information on these. POM for Excel, SAP, Stata, and other software applications can be accessed on the Rowan cloud (to access, download the Rowan Citrix client and login with your Rowan credentials). 

Some Tips for Class Assignments in Management and Entrepreneurship

Remember to always start your search from the Campbell Library home page.

To cite business databases properly, use tips located here (choose database name from the menu on left to get the example for each).

  • Company Research is found in library databases like Mergent Online, Privco, Hoovers, and PassportGMID. For nonprofits, also try (to look for their tax filings).
  • SWOT analyses can be found in multiple places:
    • In Business Source Elite, to find SWOT analyses of particular companies, choose 'Company Profiles' from top blue menu before searching, then pick company from the list. Each company's MarketLine PDF contains a SWOT section.
    • In ABI/Inform, try this video for the ABI/Inform SWOT tutorial
    • In Mergent Online, also look at the 'Government Filings' tab to find companies' annual 10-K reports to the SEC, in which they will also explain some of their business risks.
  • NAICS codes can be found here

Try the new Census Business Builder: Regional Edition for demographics of our local area. Choose the 'businesses' tab or the 'consumer spending' tab to see total numbers of local employers in a particular industry along with their payroll and employee counts, or total consumer expenditures on transportation, travel, housing and more, all for our local area.  A similar resource is the ReferenceUSA database, which can create heat maps of various demographics and company locations.

The popular NOLO Business Start-up books are in the Small Business Reference Center database.

And don't forget to use our ever-growing list of books in the library on how to write a business plan for each year's competitions at Rowan!